Do ensure to keep your eye on your competition and keep your price competitive - Im pretty sure you know who that competition is but for clarity its AWS. Your droplet at the time of this writing, now costs more than the competition. For example your 12$ basic droplet is only 10$, Your top-tier basic plan of 16gb ram with 320gb storage already costs 112$ but the competition only costs 80$.

Brand loyalty is one thing, but end of day what matters is the bottom line, and you'll lose out to competition.